Last updated: 26 July 2026
Business Intelligence Atlas respects your privacy. This Privacy Policy explains what personal information we collect through this website, why we use it, how long we keep it, and the rights you have.
Who We Are
This website is operated by Business Intelligence Atlas, a Microsoft data, analytics and business intelligence consultancy. You can contact us through the Contact page.
Information We Collect
- Information you send through contact forms, such as your name, email address, company, phone number, project details and message.
- Technical information such as IP address, browser type, device information, pages visited, dates and times of visits, referral pages and approximate location.
- Website security, spam prevention and analytics information collected by WordPress, hosting, security, form and analytics tools used on the site.
How We Use Your Information
- To respond to enquiries and provide requested information.
- To discuss potential consultancy projects, proposals and services.
- To operate, secure, maintain and improve the website.
- To understand how visitors use the website and which content is useful.
- To comply with legal, accounting and administrative obligations.
Lawful Bases
We rely on legitimate interests to respond to business enquiries, improve the website and protect it from misuse. We may rely on contract where we take steps before entering into an agreement or provide services to you. We may rely on consent for optional cookies, analytics or marketing where consent is required. We may rely on legal obligation where we need to keep records or comply with the law.
Who We Share Information With
We may share information with trusted service providers who help run the website, including website hosting, WordPress plugins, form processing, analytics, security, email, IT support, professional advisers and authorities where required by law. We do not sell personal information.
International Transfers
Some service providers may process information outside the UK. Where this happens, we expect appropriate safeguards to be used, such as recognised contractual protections or equivalent lawful transfer mechanisms.
How Long We Keep Information
We keep enquiry information for as long as needed to respond and manage the business relationship. If an enquiry becomes a client project, relevant records may be kept for longer for contractual, legal, accounting and insurance reasons. Website security and analytics records are kept for limited periods according to the tools used.
Your Rights
Depending on the circumstances, you may have rights to access, correct, delete, restrict or object to the use of your personal information, and to withdraw consent where processing is based on consent. You can contact us through the Contact page.
Complaints
If you are unhappy with how we handle your personal information, please contact us first so we can try to resolve it. You also have the right to complain to the UK Information Commissioner’s Office.
Cookies
For details about cookies and similar technologies, please see our Cookie Policy.